There is a new name for the red-orange dust that covers your fingers after eating a bag of Cheetos.
Frito Lay has named the cheesy dust, “Cheetle.”
They also are honoring the new phrase with popcorn dusted with Cheetle.
The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long,”said Brandi Ray, senior director of marketing, Frito-Lay North America in a statement.
Um, I'm not feelin it... But here is a video that shows you how Cheetie dust gets on there